Case Study: Empowering Anvil with the Right Talent For Their Niche Tech Stack

Anvil builds Shopify Apps and plugins that help Shopify merchants add various functionalities to their stores including customizable checkout features. 

Their existing product, “Checkout Components,” offered basic customizations but lacked the advanced features that merchants have been requesting. 

To stay competitive and expand their reach, Anvil was desperate to add said features. 

Unfortunately, finding a quality dev for the Shopify Application ecosystem can be a challenge. Good thing they decided to work with us.

The Challenge

Anvil was facing a clear challenge:

  • Limited Customization

While their “Checkout Components” product was successful, it didn’t offer the deep customization that merchants were asking for.

  • Competition from Shopify Plus

Many merchants were turning to competitors that catered exclusively to Shopify Plus stores.

  • Growing Demand

Anvil needed to expand checkout customizations to all Shopify stores, not just Plus, and offer advanced conditional rules for merchants to tailor their checkout pages.

  • Finding Talent

To build a robust application, Anvil was in search of an experienced Shopify developer who could build a new experience for their customers.

The Teamo Solution

Teamo quickly identified the right talent for Anvil’s ambitious project, assembling a team of developers who were not only Shopify experts but also aligned with Anvil’s business goals. 

This dedicated team became an extension of Anvil, working hand-in-hand to develop and launch the “Checkout Functions” app.

Here’s how the team tackled it:

  • Development Expertise

Using tools like the Remix framework, Polaris, and the GraphQL API, our team laid the groundwork for a robust app, starting with a deep dive into Shopify Functions.

  • Iterative Approach

The team built a series of dummy apps to ensure a strong foundation, allowing them to iterate quickly and adapt to Anvil’s evolving needs.

  • Advanced Features

The app launched with key features such as hiding and renaming payment and shipping methods based on complex rules, offering merchants a new level of customization.

  • Brand Alignment

The app’s UI was tailored to align with Anvil’s branding for a seamless user experience.

The Results

Teamo’s carefully selected development team delivered results that exceeded expectations:

  • Successful Launch

The “Checkout Functions” app debuted with four essential features, meeting a critical gap in the Shopify app marketplace.

  • Early Adoption

Within just a week of going live, the app saw its first installation—a testament to the demand for advanced checkout customizations.

  • Ongoing Improvements

Anvil’s new team didn’t stop at launch. They continued to enhance the app with plans for even more customization options, such as advanced discount features.

Long-Term Success

Thanks to the right talent and team structure, Anvil’s app is positioned for long-term success.

Teamo’s ability to match Anvil with a dedicated development team meant the project was delivered on time, with ongoing improvements already in motion.

Conclusion

Anvil’s partnership with Teamo highlights the power of finding the right people to achieve your business goals.

By augmenting Anvil’s team with expert developers, Teamo played a key role in delivering a game-changing app that empowers Shopify merchants with advanced checkout customizations.

This case study shows how Teamo’s talent-matching process drives real results, helping clients like Anvil stay competitive and grow.

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